Micrositez are a multi award winning digital marketing agency, with offices in the UK, UAE and the USA.
When the first Panda update was launched, its aim was apparently to reduce the rankings for low quality website. Although Google claimed only 11.8% of US queries were affected, there were losses of up to 80% in organic traffic reported.
The second Panda update hit the UK quite severely with rankings dropping all over the place. That was in April and, just as the top UK SEO firms were getting to grips with it, Google launched the 2.4 update in May
As is synoptic with Google, it was and still is (and probably will be in future with algorithmic changes) all very cloak and dagger regarding the Panda updates. We are offered very little information on these algorithmic changes which to many, just seems like Google flexing its corporate muscle to shake things up. At Micrositez, we noted, that making your traffic more diverse, fixing usability issues, and writing high-quality content (which is what Google says the Panda update aims to reward), helped revive a lot of rankings. We have always believed “content is king” and all you have to do is look at the search results for most things to prove this. Wikipedia for example is either first or thereabouts in most queries – and how content rich is Wikipedia?
Search Engine Watch reported “Top Google Result Gets 36.4% of Clicks”, and Optify’s data showed that, on average, a site sitting in fourth position gets nearly 8 percent of clicks. Once you fall off Page 1, you’re looking at an average of 2.6 percent click-through rate at the top of Page 2, but any results beyond that quickly fall into irrelevance.
Google has rolled out more than a dozen additional tweaks since Panda was first rolled out. They left only one month between the Panda update last time, and now the whole SEO and Digital Marketing arena waits with bated breath for the introduction of the next Panda update.
30
Comments off · Posted by Micrositez UK in pay per click, SEO, Social Media
With the advent of Google Analytics Real Time, it seems hard to fathom how any competition in the reporting market will be able to grow their market share. With Google Analytics Real Time, you can get a whole host of new reports as well as the stock of reports as most of us knew it. We now have reports to measure the impact blogs, facebook and tweets can impact on site traffic. Social Media is here to stay and now we have the tools to know what happens to site traffic when we indulge in Social Media.
Another couple of factors about Real Time are that within seconds we know if we are getting the data we want from Google Analytics. Real Time, however, is only available in the new version of Google Analytics. Very soon everyone will have access to Real Time but for those eager beavers out there, you can sign up for early access here.
Obviously with Real Time analytics, the face of PPC management may be about to be shaken up quite a bit. No longer will it be sufficient to log into an account 2 or 3 times per day, you will be able to see things going on as they happen. You will know instantly whether or not to pause, stop or time ads as the Real Time traffic reports will tell you. One thing to be sure of is that PPC will be different now, and very different in the future.
17
Comments off · Posted by Micrositez UK in SEO, Social Media
The ability for any brand to introduce an element of gameplay to the methods of interaction with it’s target market is not necessarily a new thing. Foursquare have managed this in an almost subversive manner to increase brand loyalty/usage, for Facebook it’s all about the money, but for Google+ it’s all about getting people to spend more time on site.
Sean Ryan Joined Facebook earlier this year after a long campaign to draw him into a position left open with the title director of gaming partnerships. There was no secret that the position was his as an when he deemed the time right to leave news corp. Having made his mark on Facebook he has been quick to question the quality of Google+ as a suitable social network for game development but that could have something to do with the rapid announcement by Google that it has enticed some massive gaming phenomenon’s such as angry birds to promote their products on Google+. Facebook take 30% game developers proceeds with Google only taking 5%, Mr Ryan is fairly confident that their rates will not impact on new releases going forward as he believes Facebook are in the process of improving their support for developers to give them the upper hand.
Online interaction in gaming actually predates any recognisable form of social network but the explosion of social network use has presented game developers with the perfect opportunity to pitch their products at a largely captive market.
Micrositez: Digital Marketing Agency
LinkedIn unfazed by Google plus on the horizon
LinkedIn has reported April to June revenue increases of over 120%. Crucially Google+ has not yet show it’s hand in how it plans to deal with commercial presences on the social network, or how ads will be fully integrated either.
Indeed the good news for LinkedIn alongside better than expected US employment stats seemed to fly in the face of stock market turmoil. Rarely is there such dominance in the search terms shown by Google trends (USA) with over 50% of the top searched for topics covering areas which are concerned with economic issues.
Indeed many analysts had predicted a drop in revenue for the quarter instead of a rise, with huge investment planned over the next 12 months in an attempt to cement its position in the social networking sector, investors have already been warned that the same level of success should not be expected in the immediate future.
Micrositez: Digital Agency, SEO
4
Comments off · Posted by Micrositez UK in SEO, Social Media
Randi Zuckerberg opens the book on a new career
Randi, Mark Zuckerbergs sister and former marketing director at Facebook is leaving the social media site to focus her attention on establishing a company with close ties to her previous role.
It would appear that Randi has seen an opportunity to use her experiences at Facebook to establish a consultancy firm which aims to steer companies in the right direction in terms of being more social online.
The website Randi will be spearheading is believed to go by the name of RtoZ media . There can be no denying that in partnering with Randi’s new venture, any business looking for publicity will certainly gain a lot of mentions.
This news comes as Google+ signups top 25 million and have thoroughly obliterated the time elapsed in reaching that figure of any previous social network.
On another day of relentless social media related news, with reports that Google’s real time results could make a comeback using recent posts on Google+ related to events trending online and in the news, Randi could hardly have picked a better time to leave Facebook and state her intention to establish a revolutionary service of her own.
Micrositez: Digital Agency, SEO
2
Comments off · Posted by Micrositez UK in pay per click, SEO, Social Media, Uncategorized
Google Hotel Finder Experiment
Even if you’re not trying to find a hotel in the US at the moment, it’s worth having a look at Googles new hotel finder experiment as yet more evidence that no online service is safe from the ambitious outreach on display from the search engine giant.
Google’s social strategy seems to involve encompassing whatever its users may need to do, within a comfortable platform to reaffirm the importance of intelligent search results in providing you with the very thing you’re looking for without having to waste your precious time while looking for it.
Now it is fairly obvious that Hotel Finder has been designed to slip neatly into the Google family of products, Google Maps, Google AdWords, Google+ and Google Offers alongside Google Places to name a few. Google have just bought the deal map in a move which must be seen as a statement of intent to dominate the location based promotions market. The potential ability to offer room rates to users within the vicinity of a hotel must be good news for the consumer looking for a discount as well as the hotel operator seeking full occupancy and you would imagine that Google are well placed to provide the best service in that regard.
You can certainly see why this particular offering will be of great assistance in expanding the social realm of Google’s services while helping its ever increasing advertising network.
There are plenty of similar services which are possibly more comprehensive than the initial experiment of hotel finder. However, there can be no denying that this will be of great interest to businesses of premium service but without the budget of the most established hotels in their class.
Watch for Googles Hotel Finder to be introduced in more countries in the near future, and don’t be surprised to see some nervous competition improving their hotel search services.
Micrositez: Digital Agency, SEO
1
Comments off · Posted by Micrositez UK in pay per click, SEO
According to recently published results of a study conducted by Google from October 2010 to March 2011, paid search in addition to organic SEO can generate 89% more traffic. What’s most surprising about the study is that Google claim the strength of the individual brand and organic position held make these figures hard to quantify as a general rule for all campaigns, the majority of the clicks are performed on the organic listing when an advert is placed in close proximity to its organic search position.
So a little testing on your own campaigns could surely provide you with your own set of results relevant to your industry and website. For example, by picking a strong keyword for which your site ranks in the first 3 position of Google’s SERPs, then by using a separate profile and applying custom filters to your analytics account you can get an approximate position of the organic listing from which the users reached your site using the same keyword you’re bidding on. You could then run tests over a couple of months alternating times to turn on or off a pay per click ad for the same term, monitoring impressions of your paid search ad against clicks on your organic listing and look for significant trends to appear which would suggest organic traffic increases while the adverts are being shown.
Indeed, it may be that the presence of your ad at the top of the page and again further down in the organic listings has the effect for the most part of being clicked on in the organic section with the user having been influenced by the advert and reminded by the second placement, but the most important thing to be learned from Google’s study, is that to find out if indeed their claims apply to your site for certain keywords, you should test yourself and learn to optimise your PPC campaigns alongside your organic SEO in whatever way will deliver the best results overall.
Micrositez: Digital Agency, PPC
In a mutually advantageous move to strengthen Microsoft’s search presence in China and Baidus profile in the U.S.
Microsoft’s Bing and Chinas search giant Baidu are set to share aspects of their services with searches in English redirected from Baidu being generated by Bing. Similarly Baidu, reputed to command up to 83% market share of search engine use in China, will look to Bing as the vehicle to expand their global reach in to the U.S.
According to a source at Microsoft “The search results powered by Bing will begin appearing on Baidu search result Web pages starting in July 2011,” they went on to say, “We’ve been working with Baidu on the advertising front for some time. In China, Baidu’s ad platform is used and is similar to adCenter in the U.S.”
With the long running saga of Google’s issues in China over censorship of search results and regular statements inferring state involvement in hacking attempts on its users email accounts. The relationship[ being sought by Bing with Baidu in China could prove to be key in attempting to prise some search users away from Google’s global stranglehold.
Micrositez: SEO
4
Comments off · Posted by Micrositez UK in pay per click, SEO
Well goodbye, fair well, bon voyage and I hope we’ll meet again some sunny day.
The wonder wheel has been a good friend to me and provided much need love and support in times of need.
wonder wheel missing
The wonder wheel has indeed been such an important part of my work the last couple of years in sparking creativity in keyword research, or as a tool to provide inspiration when bulking up on ad groups in pay per click campaigns.
It will be sorely missed, but knowing how change happens in the world of google, I wouldn’t be surprised to see it return as suddenly and unexpectedly as it disappeared in the first place. I certainly hope so as it’s left a hole in my usual process for several regular tasks.
Having introduced circles in google plus, perhaps there was a concern that there could only be room for one edgeless wonder in the portfolio.
What is it with our world of digital marketing that invites such an absurdly diverse range of acronyms? They’re used to apparently abbreviate what would otherwise be sentences of dry jargon and written primarily for people who share an interest in the subject surrounding the jargon within.
The replacement of this jargon, with equally misunderstood acronyms, is never more evident than in the many attempts to summarize the umbrella term of search engine marketing (SEM), where more often than not the acronym is introduced initially following the aforementioned jargon term, in this case, search engine marketing (SEM!).
What then becomes more confusing to the information seeker is the assumed knowledge of the reader, which can change from country to country and from time to time.
So in seeking to clarify on this assumed knowledge by either stating the assumed beforehand, therefore unassuming the assumed and possibly adding to the confusion of an otherwise simple post on why digital marketing must involve so many acronyms, almost as if it’s grown from the lessons of Information technology (IT) where acronyms are necessary purely as a result of the nonsensical situations where the abbreviated phrase seemed to make more sense than the language it replaced, see SQL (structured query language), AKA sequel, or, what’s next?
This brings me to my next point in acronyms. I’m sure if you are an SEO and you tell your friends that you’re an SEO, you’ve had that look, the look of utter contempt as you go on to extract a little more dislike from what was previously someone you could count on to answer the phone when you tried to call. That dislike will inevitably arise from the use of the acronyms that you begin to insert into conversation without any reference to the meaning of the phrase it represents, SEM and PPC (pay per click) and the complexities of CPA (cost per action, or cost per acquisition depending on the circumstance), then as we get stuck in the “dig a hole” subject of explaining pay per click (PPC), with CTR, CPC, and CPM, you could be forgiven for skipping through to the next sentence without defining the acronym you just shoehorned in, as is the case here.
It can be difficult to get back to normal conversation without reaching for an easier to explain acronym, such as KPI (key performance indicators) or SERP (search engine results page) when it seems too much effort to ever explain the use of our acronyms again. Hence it would appear that these acronyms are here to stay, because those that use them, are fed up trying to explain a little about them without needing to use even more.
Micrositez: Digital Marketing Agency, SEO, PPC and Web Design
13
Comments off · Posted by Micrositez UK in Clients, link building
Micrositez are proud to be working alongside Easy Voyage, the first information portal dedicated to travel. Find out about those travel destinations, compare cheap holidays or flights that will make your journey cost effective.
Their goal to provide you with the best and most suitable information and deals that match your needs; with the latest travel headlines, air traffic security, events calendar,cheap flights and travel updates you will have all the information you ever need to make that memorable trip.
Working to build links for Easy Voyage Micrositez is dedicated to helping them see results across the internet world.
Awarded No 1 in Link Building we aim to put your website on the map of all major search engines, web directories and social bookmark sites providing you with one way back links that’s sure to produce in search results.
Micrositez: Search Engine Marketing, Link Building
31
Comments off · Posted by Micrositez UK in SEO, Social Media
Microsoft makes a formal complaint to the European Commission about Google over alleged bullying tactics. The software company feels that Google used its powerful position within the search engine market to edge Microsoft onto market side lines.
The company filed their first formal complaint on Thursday, after urging a formal investigation into the search giant Google last November. Results showed a “significant weight to the chorus of opposition, which has seen complaints to Brussels from mainly small internet sites such as price comparison firm Foundem and Microsoft-owned firm Ciao,” the Guardian reports.
Microsofts general counsel, Brad smith outlined their complaints in a blog stating, “Our filing today focuses on a pattern of actions that Google has taken to entrench its dominance in the markets for online search and search advertising to the detriment of European consumers.”
Those patterns Brad smith is referring too includes allegedly stopping Microsoft Bing from indexing on web content.
It is expected that the European Commission will be in touch with Google in the near future regarding the complaints allowing Google to respond as procedures are followed.
Micrositez: SEO UK , Search Engine Optimization,
24
Comments off · Posted by Micrositez UK in SEO, Social Media
Google launches “new online communication tool,” Think Quarterly. Designed and edited by creative agency, The Church of London the magazine boosts 68pages of cool facts, features and interviews with Google Economist Hal Varian, CEO of Vodafone UK Guy Laurence, and Professor Peter Kruse CEO of Nextpractices.
Free of charge, and Guardian editor Simon Rogers on board providing great journalism. Think Quarterly is certainly visually engaging, smart, sleek and does what it says on the tin; provide “ breathing space in a busy world.” Hoping to accommodate the reader with insight, inspiration, and a time of reflection it would seem Google have their sights set to conquer another planet in the galaxy of the digital world.
“The faster we deliver results, the more useful people find our service.” First edition entitled, ‘The Data Issue’ is available from now online.
Micrositez: SEO Services, Display Advertising
Micrositez are proud to announce new partnership with Waterfront Engineering Services. Waterfront offer a wide range of products such as Flap Valves, Stop Logs as well as other fluid control products. Founded in 1988 the company began providing installation and commissioning of penstock and valves for water treatment plants, to both UK and International markets.
We would like to extend this warm welcome to owner Neil Betteridge and his staff who will be utilising Micrositez award winning SEO package over the coming months.
Micrositez: Search Engine Marketing
Search engines such as Google, and Social Networking sites including Facebook could find themselves face court action if they do not comply with the planned changes to EU data privacy rules. The European Union are set to propose new data privacy rules in the coming months to replace the current 16 year-old laws on data protection.
Justice commissioner Viviane Reding said there must be an overhaul of the current law to safeguard how personal information is used. Targeted sites will include the likes of Facebook, Google, Microsoft, and Yahoo amongst others.
Reding wants to give users the right to destroy any data held by the websites, calling it the ‘right to be forgotten’. The users will also have access to more information on the data collected on them, by companies and for what purpose.
With most of the companies based stateside or holding data on servers there it will be down to assigned agencies to watch over privacy issues in EU countries, and to enforce compliance outside Europe.
Micrositez: Search Engine Marketing
16
Comments off · Posted by Micrositez UK in link building, SEO, Uncategorized, Web Design
With the number of online shoppers increasing by the second it’s only natural for customer service to progress online too. How times have changed from the good old fashioned face to face service, telephone and even the most recent forms including email and the traditional online customer support pages. As more and more companies opt for the current trend of online chats, customer service has taken a huge leap from the traditional salesperson it used to be. According one article from The Social Customer, “When I go to the mall, service representatives use hand gestures and facial expressions to convey a message to me. When I communicate by email, people use capital letters when they are angry, emoticons, and internet acronyms such as “lol”, “imho”, and “omg.”
In the past where customers were reluctant to engage with people they’ve never met, time has shown change and growth creating more room for the online customer service. Although, this form is not about to overtake more traditional methods completely, the service is providing some personalised touch between the sender and receiver, improving connection and loyalty from customers.
Although, this method has failed to entice banking and insurance agencies, it offers a helpful service for the likes of Hotels, restaurants, and many other hospitality services. Here at Micrositez, we operate as a Digital Marketing agency offering online chatting service where you can speak to one of our advisors for a free quote or any inquires for your SEO, Link Building, Web Design needs.
customer service, digital marketing agency, link building, Micrositez, online, online chat, SEO
At Micrositez, we’re proud to be consistently put up for awards in relation to our SEO service. However, what we often find is that prospective clients believe we will be one of the highest pricing companies in the UK because of this; this is completely false. In fact, our prices are extremely competitive and are taken in to account when we win these awards.
Micrositez SEO Services
They key to a successful SEO campaign is a mixture of experience and knowledge. At Micrositez, we have both of these and continue to surpass the expectations of each and every client we work with, providing a service that really is out of this world! If you’re an online company looking to make it big then we recommend you Set Your Sites Higher and get in touch with our team of SEO experts today.
Results
We get results. Don’t believe us? Unlike other companies offering UK SEO services, we’re proud to showcase our results on our website. Click to see our Google Results.
Give us a call on 0141 419 9952 to discuss your project requirements.
Google Results, Micrositez, search engine optimisation, SEO, seo services
3
Comments off · Posted by Micrositez UK in SEO
Running almost any company is a tricky business at the moment given the pressure of the recent recession and the looming Government spending cuts, so the last thing you want to do is to make your job even harder by investing in shoddy search engine optimization services. Sadly, this is exactly what many businesses continue to do, simply because they were new to uk search engine optimization and didn’t know any better.
If you’re tired of unethical search engine optimization uk techniques such as link farms and keyword stuffing that promise the world while doing nothing for your company’s online prospects – and which, if anything, actually harm them – then give Micrositez a call.
We take pride not only in using only the most ethical methods, but also in our high standard of customer service.
ethical methods, Micrositez, Search Engine Optimization, search engine optimization services, SEO
With the Internet having long played such a dominant role in most people’s lives when they come to search for products and services, we have reached the point where the very success or failure of your company could hinge simply on a successful UK search engine optimization campaign.
Search engine optimization is a much more specialised field than it looks – it’s about so much more than simply throwing a few keywords onto your site, and if done wrong, such ‘amateur’ dabbling can even result in your site being penalised by Google.
So, the next time you require search engine optimization uk services that are as effective as they are ethical, choose Micrositez.
business, keywords, Micrositez, Search Engine Optimization, SEO, seo services
If you are presently comparing SEO package prices, you might be tempted to think that you can’t really go too far wrong. After all, as long as you find an SEO package that guarantee a particular search engine ranking, and they match that promise, surely you’ve got it made?
The sad truth is that you need to have your wits about you when it comes to choosing SEO packages – the last thing you want is to be kicked off the search index due to unethical SEO practices that you didn’t even realise you were using. A guarantee from a company that you’ll achieve a particular search engine position is definitely a bad sign!
Micrositez, search engine optimisation, SEO, seo packages, SEO practices
read more